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New Ford Everest Boot Liner Climbs Protection Heights

Fit My Car first to provide full cargo surface protection to Everest vehicle owners in Australia and New Zealand.

Automotive custom accessory online retailer, Fit My Car, seizes an important opportunity for Ford Everest vehicle owners by being the first to introduce a complete coverage boot liner into the Australian and New Zealand market.

While the release of the 2016 Ford Everest, a rugged 4×4 lauded for its off-road capabilities, came with enthusiasm from car commentators; everyday drivers, off-roading enthusiasts and accessory suppliers recognised a gap in the market. How will the boot space flooring be protected when the car is in a common 5-seat configuration?

Ford’s small sized luggage mat meant the full boot space of the Everest would not be protected when the 3rd row is down.

Manufacturer Product. Photo courtesy of ford.com.au

A shortfall in cargo area protection like this is a big problem for the intended market as a typical Everest owner would require it to haul reasonable objects and equipment, in a 5-seat configuration, without the risk of slippage and/or exposing the carpet to liquid spills and dirt.

Fit My Car who identified the opportunity were quick to partner with New Zealand manufacturer, PRO-FORM, supplying the finance and creative input required to commence the manufacture of its Ford Everest boot-liner product.

“When we first realised the gap in our Everest product range, I reached out to PRO-FORM who were excellent to work with at every step of the collaboration”, says James Tinsley, Director of Fit My Car.

“It’s a big area of need for Everest car owners”

“To not have a manufacturer option that covers you in a 5-seat configuration isn’t very common. So, for us to be able to step in and provide a well-tested, quality product that covers that space at a price that’s nearly 20% less expensive is a real bonus”

“Our product is made of a really durable and easy clean anti-slip TPE (Thermoplastic Elastomer) material. It will stand up to the pressures of the sun and, like the existing manufacturer product, comes with raised edges to protect against spills and dirt”

“It’s also custom fitted, which means it’s been specifically designed for the Everest… it even has a raised segment to account for the variable boot floor height, and a side pocket to throw your chamois or tools into”, says Mr Tinsley.

Luke Samuels

Luke is the Marketing guy at FitMyCar. He's been writing & selling stuff online since the day he got his licence to drive and despite a lack of taste in cars, he's managed to work in one automotive role or another for half his working life.

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